POC and Marco Odermatt unveil a new signature edition helmet
Ahead of the new ski season, POC and Marco Odermatt are proud to introduce a new signature edition helmet, which has been designed exclusively by Marco and POC, and developed for Marco to use during the non-competition days in the season.
The new helmet, Obex Pure Odermatt edition, represents a step away from the intensity of a race day and instead focuses on the days and moments in between competition. The days where the joy of skiing is simple and at its purest, enjoying the mountain, carving around the resort and exploring the backcountry.
Commenting on the new helmet, Marco Odermatt, said – “I started ski racing as I love to ski, pure and simple. And when I am not training for races, I still want to ski as it is inspiring and energizing. Not needing an FIS race helmet for this type of skiing, I sat down with POC to create and design my ideal helmet for the days I am not racing against the clock, and the Obex Pure evokes all the freedom and joy that a day of skiing gives me.”
The Obex Pure joins existing Marco Odermatt signature collection pieces, which include the Skull Dura race helmet, Zonula and Fovea Clarity goggles as well as the Junior collection.
Commenting on the new addition, Amber Stackhouse, Director of global sports marketing, POC, said – “The way Marco approaches skiing, his focus, his technique, his energy and his enthusiasm, are inspirational. Coupled with his astonishing consistency, it’s easy to understand his incredible string of results. But his love of skiing goes well beyond racing gates and it’s a feeling and reflection we wanted to capture in the Obex Pure Odermatt edition which features his signature lion design.”
POC has been working closely with Marco for many years, and last year announced his first signature series goggle to sit alongside his race edition helmet and Junior race collection. All of which feature his own lion design.
Commenting on the design, Marco added, “It’s easy to spot the lion on the helmet and it is a constant in the signature series. It’s important to me because it has been a huge inspiration since I was a small kid as it is a symbol of power and agility. With the Obex Pure edition I hope that I can inspire and motivate even more skiers, regardless of race background, and encourage them to draw on the same power and agility that I have over the years.”
Product details
Obex Pure Marco Odermatt Edition
- Marco Odermatt design
- EPS Liner
- PC Shell
- 360° adjustment system
- Exceptionally lightweight
- Ventilated
- Detachable Ear Pads
- XS-S/M-L/XL-XXL
- Weight 400g (size XS-S)
- Prices EUR 170 / CHF 199
- Website Link Obex Pure Marco Odermatt Ed.
The existing Marco Odermatt collection
Skull Dura Jr Marco Odermatt Edition
- Marco Odermatt design
- Multi Impact EPP
- ABS/PC Shell
- FIS Race certified
- Race Lock
- Ear chambers
- XS-L
- Weight 700g (size small)
- Website Link Skull Dura Jr Marco Odermatt Ed.
Zonula Race Marco Odermatt Edition
- Marco Odermatt design
- Bio-based frame materials
- Easily interchangeable lenses
- Extra wide field of view
- Frame outriggers
- Clarity by POC lens technology
- Ri-Pel treatment
- Zeiss lens mirror: Cat 2, Partly Sunny Blue
- Comes with additional lens: Cat 1, Cloudy Violet
- Website Link Zonula Race Marco Odermatt Ed.
Fovea Mid Race Marco Odermatt Edition
- Marco Odermatt design
- Scaled for smaller faces
- Fits seamlessly with POC junior race helmets
- Toric lens shape
- Clarity by POC lens technology
- Interchangeable lenses
- High-density vent foam
- Silicone grippers
- Ri-Pel treatment
- Zeiss lens mirror: Cat 2, Partly Sunny Blue
- Comes with additional lens: Cat 1, Cloudy Violet
- Website Link Fovea Mid Race Marco Odermatt Ed.
Neck warmer Marco Odermatt Edition
- Marco Odermatt design
- Shaped for warmth in cooler conditions
- material blend for softness and warmth
- can be pulled up to partially cover the face on colder days
- Website Link Neck Warmer Marco Odermatt Ed.
Notes to editors
The helmet will be available at 3 pm on October 9 at poc.com – or in stores.
Assets
All assets available here.
POC Journal
Marco Odermatt - The thrill of the hunt
About POC
POC, a leading manufacturer of helmets, eyewear, protection and apparel, has been awarded more than 70 international safety, design, and innovation awards. Founded in 2005 in Sweden, POC’s mission is to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.
www.pocsports.com
About Marco Odermatt
Marco Odermatt wasn’t just born to ski, he is skiing. At just 27 years old, Marco Odermatt is already a legend in alpine skiing. His results speak for themselves. In his short career, he has earned over seventy World Cup podiums across three disciplines and has won the World Cup Overall the last three seasons. After the latest season, he has added 4 more Crystal Globes to his collection (now has nine in total), winning the cup in all three disciplines he competes in (DH, GS and SG).
He is the reigning Giant Slalom and Downhill World Champion, as well as an Olympic Gold medalist. He also holds the world record for points collected in a season (2042 during the 22/23 season).
Contact
Marco Odermatt
michael.schiendorfer@abrogans.ch
Phone +41 79 50 30 300
www.abrogans.ch
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